The last few seasons has seen a growing trend in designers favouring vintage-inspired designs, with demure, ladylike dresses now regular runway fixtures.

One of fashion's most wearable trends of late (just ask the street style set), the prairie dress has proved its staying power. The popularity of the trend lies in its versatility; styles can be accessorised for both day and night, and thanks to their lighter fabrics, can be layered over and under pieces giving them a transeasonal appeal.

Think of it as the ultimate holiday-wardrobe piece with wear-to-the-office potential and stock up accordingly.

Below, the BAZAAR guide to making the prairie dress trend your own.

Main image credit: @sophietta



Embrace the trend in its most traditional form and opt for florals (think flowerbomb prints and micro cornflowers). Allow your printed dress to do the talking and keep accessories to a minimum.

Mix and match the dress with different footwear to achieve a fresh look each time: chunky boots will toughen-up hyper-feminine designs and lend the look a girly-grunge finish, while a pair of crisp white sneakers will add a Scandi-style, retro cool to vintage-inspired designs.

The floral prairie dress will be your hardest-working wardrobe piece this spring and summer.



For a minimalist approach to the trend, look to block-coloured dresses in soft romantic shades such as pale pinks and off-whites. Floaty and delicate, these styles come embedded with a natural spring/summer-readiness.

Whether worn in floor-sweeping hems or a thigh-scraping mini lengths, the one-toned prairie dress evokes a carefree, confident mood. Amp-up the drama with ruffles, oversized silhouettes and pleated details.

Balance out the prim element with a pair of barely-there sandals in a contrasting colour and flashy pendant earrings, or in cooler temperatures; an embellished belt and knee-high boots.



Take the essence of the prairie trend (high necklines, soft colours, loose silhouettes) and blend it with modern prints and accessories for a city-appropriate style that still maintains the trend's quintessential whimsy.

Quirky prints in pared-back colours lend the look a tongue-in-cheek freshness. Wear the style with boots and a plaid fitted blazer in spring. Come summer, team it with a pair of simple slides. The key to working the trend is to ensure your accessories complement your dress, rather than outshine it.

Image Source: VOGUE 


Don't be fooled into thinking this trend is reserved for daytime only: seek out styles in graphic prints, shimmer and sheer fabrics to lend the aesthetic a party-ready feel.

For an insouciant take on after-dark style, opt for streamlined silhouettes and shorter hemlines, and wear your dress with a pair of strappy stilettos and statement earrings. The perfect look for summer day drinks.

Image Credit: JOSLIN

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