Posted: Jan 18 2019

    Spending Valentine's Days with your gals? We are too!

    Galentine's Day is all about gathering the girls and celebrating the amazing friendships you have in your life.

    The best thing about spending this day with your besties, is you can be as comfy or as fancy as you like with no expectations.

    Here’s our top five ideas for this Galentine's Day:

    Netflix Marathon

    Have the girls over in their comfiest clothes and just veg out to a romantic comedy, binge watch a series or maybe a thriller!
    Don’t forget to stock up on comfort food and wine.

    Binge worthy series suggestions: You, Handmaidens Tale

    Feeling Fancy?

    Show those couples how us girls really celebrate love! Take your girls on a candlelight dinner and enjoy good food and bubbles.

    Wine & dine at: The Grounds of Alexandria (SYD), The Palms (USA)

    Get outdoors

    Spend your day in the sun, by the water or in the park with a picnic basket filled with cheese and bread sticks. Get adventurous with your girls.

    Locations suggestions: Bondi Beach, Venice Beach Rodeo Drive.

    Gift giving

    Go beyond getting a little gift for just one person and gift to all your favs. Consider making your gifts, everyone loves handmade gifts.

    Gift exchanges are also a fun way to get with the girls and rejoice.

    MINKPINK Favs: Go-To Skincare, Colette by Colette Hayman, Mecca

    Throw a party.

    Because who doesn’t love a party?

    Shop the date night collection here:


    Posted: Jan 16 2019

    MINKPINK has teamed up with Colette by Colette Hayman to give one lucky winner an ultimate summer party look!

    To win this prize pack valued at $500: open Instagram and follow @official_minkpink & @colettebycolettehayman, tag 2 friends in the comments on the post and you're in the draw!

    Winner will be drawn 19th January and contacted via DM message on Insta.

    Styled for your ultimate Summer party - Look by MINKPINK, Sunshades and Colette by Colette Hayman accessories.


    Posted: Jan 11 2019

    Ever wondered what it’s like to be a photographer and travel the world?

    We had the exciting opportunity to chat with renowned programmer and photographer, Jonny Seelenmeyer.

    Inspired by domestic scenes, vintage photographs, busy beaches and bustling cultures - his photographs predominantly feature hot, chaotic, summer scenes across Australia and Europe.

    Jonny has worked with a number of amazing models including Taylor LaShae, Izi Simundic and Cami Romero on various projects around the world.

    We recently had the chance to work with Jonny and Cami on a shoot, set in Capri, Italy.

    As you could imagine, the scenes were breath taking and the content created by Jonny and Cami just makes you want to travel.

    Interview the Jonny Seelenmever

    We can't believe how much you travel! What is your favourite country to shoot in and why?


    I love the beach culture in Rio – there’s constant high energy, it’s densely populated and extremely beautiful. Water is replaced with coconut water (caipirinhas at times) and you can get just about anything you like without having to leave your beach chair.

    I also really like the Mediterranean scenes of Spain, Italy and Croatia. Fortunately, they’re in opposite hemisphere’s so you don’t have to sacrifice one's summer for another.

    What was the best part about shooting Cami for this campaign?

    Being able to see where she grew up.

    Cami’s father is Brazilian and she spent her first 5 years growing up there so it was really nice to shoot at her home. She speaks Portuguese, which was a big help considering my lingo is Nao picante - aka not spicy. Cami introduced me to weird Brazilian foods, I’d never heard of. I soon found out she’s a Scorpio, so I quickly learned not to mess with her haha.

    No but seriously - she’s extremely professional, always super positive, energetic, as well as brings loads of ideas and her fiery personality to the shoot.

    How did the clothes inspire your shoot?

    The clothes have a sense of wanderlust, summer fun - so we wanted to find a space that matched the feel of the collection. We found an incredible property looking back over Rio de Janeiro, with a very European aesthetic and beautiful Brazilian scenery, this combined with the vibrant beach scenes - voila - the perfect pairing.

    We really just had a lot of fun with it too.

    Who is your muse?

    I don’t really have one at the moment, mainly because I spend no longer than two months in any location.

    My latest would be Cami though - we shot so much while in Rio, both work and personal. When we’re together we're constantly bouncing ideas off each other, improvising as we go, and generally just work really well together. Before Rio we had shot in Barcelona and it was all very natural and easy, so shooting in Brazil was a given.

    I also shoot a lot with my long time best friend Izi Simundic, we’re always on the same page and often the same place at the same time.

    You have such a distinct aesthetic to your images. What makes a trademark Jonny Seelenmeyer photograph?

    I shoot all my personal work on vintage analogue cameras and I’m very experimental with equipment that I find along the way. You might find chaotic beach scenes captured on imperfect Polaroids paired with perfectly exposed high contrast and sometimes expired film - but most importantly, you’ll find beauty between the chaos.

    What is your favourite thing about shooting a woman's fashion brand?

    Working with beautiful people in beautiful places.

    What advice would you give to young photographers?

    You don’t need the most modern expensive equipment - use whatever you have, just tell a story.


    Posted: Jan 08 2019

    Ever wondered what happens behind closed doors at your favourite labels? We’ve got you covered!

    Check out SurfStitch's latest instalment of Behind The Brand, featuring us!

    Since first coming to fruition in 2005, MINKPINK has established itself as a leader in women’s apparel and accessories thanks to their creative prints, bold attitudes and perfectly fitting silhouette’s.

    Join Head Designer, Jodie McKenzie, and the SurfStitch team in our Alexandria based HQ to learn more about our creative processes, including how the team collaboratively draw inspiration from their Sydney side backyard and beyond.

    “What’s really amazing about the whole MINKPINK company is it’s a collection of amazingly creative, amazing people and it’s just extremely collaborative…. Everyone comes together to get the MinkPink vision out there!”

    MINKPINK was born just from a desire to create that ultimate every day wardrobe. A lot of colour, a lot of print, all coming together to embrace the Australian lifestyle.”


    Posted: Dec 21 2018

    The holiday season is so close we can taste it! Have you gotten your party dresses sorted? Here are our top picks for the ultimate Christmas Day/holiday party/New Years Eve/summer getaway outfit - all currently on sale at  

    Midsummer Dream Maxi Dress - was $119.95, now $71.97

    Daisy Puff Sleeve Mini Dress - was $89.95, now $42.28  

    Harmony Jumpsuit - was $129.95, now $58.48  

    Floral Harvest Midi Dress - was $99.95, now $59.97  

    Home Sweet Home Dress - was $109.95, now $51.68  

    Stripe Strapless Ra-Ra Dress - was $89.95, now $35.98  

    Lucia Dress - was $109.95, now $51.68  

    Delicate Daze Midi Dress - was $99.95, now $46.98