Posted: Dec 05 2019

    Well known for her sun-drenched and pretty pastel Instagram feed, Edith Broad (aka. @edi.bee) has the kind of enviable effortless style that Australians are so well known for. Edith chatted to us about her upcoming travel plans, the most beautiful places she's ever been, and what gets her inspired.

    Edi wears the Appletini Pants and The Bay Frill Bandeau.

    1. Tell us a bit about yourself

    I love making things, long drives, seeing a good movie, cooking, a wine somewhere cosy with friends and fam, visiting new places, meeting new people...generally getting the best out of life - I don't like feeling like I'm wasting time, so I keep busy always!

    2. How would you describe your style?

    Pretty relaxed.

    3. What inspires you?

    An early morning coffee overlooking something beautiful, pastels, a balmy sunrise, a really good song, the prospect of an upcoming holiday.

    4. What's your favourite trend for this season?


    5. Do you have any travel plans coming up?

    Yes! Heading to New York, Mexico and the Caribbean over Christmas and New Years...ticking off some serious bucket list items!

    6. Where's your favourite place you've ever been?

    Oh nononono this question!! Too many! Overseas I'd say Positano/the Amalfi Coast, Malta, Milos...but Australia is so amazing too. I drove the north side back from Byron to Perth last year, I just can't believe how beautiful and tranquil it all is. From Byron up to Queensland's far north coast through to the Northern Territory, over the border into the Kimberley region, there are waterfalls and natural spas everywhere. Then to Broome, Karijini, Coral Bay and down WA's coast. It was all so great. Can't forget the bottom of WA too - Margaret River region, Meelup Beach in Dunsborough, all the beautiful bays in Esperance. And still so much to see!


    Posted: Dec 02 2019

    (via Conde Nast Traveller)

    This year, a few well-tailored Sydney city hotels made it to the Australasia & The South Pacific list, but most votes were swept away by more escapist locations.

    At New Zealand's Blanket Bay lodge on the shores of Lake Wakatipu, menus of locally sourced crayfish, venison and wine got it high scores for food, while its over-water villas gave Four Seasons Resort Bora Bora the advantage for rooms. But The Brando, set on 12 private South Pacific islets, is in a world of its own.

    1. The Brando, French Polynesia


    Posted: Nov 22 2019

    Last night was David Jones' annual Christmas shopping night event, and our marketing team repped MINKPINK with a pop-up activation to have a little fun, give back to those in need, and enjoy some Christmas spirit.

    We had a wall of envelopes, and customers could select one for the chance at winning a prize. We had vouchers, tote bags and even a $1,000 MINKPINK wardrobe to give away! In the spirit of paying it forward, we also had the option of giving the prize back to us, and we would donate an item of clothing to our chosen charity, Dress for Success, on the customer's behalf. The event was a huge hit, and we had a long queue all night of shoppers wanting to play for their chance to win, or donate.  

    In the end, we had 137 donations to charity, which is 137 items of clothing going to a worthy cause. Dress for Success is a registered charity that assists women in need by providing professional clothing, a network of support and career development tools to help women achieve achieve self-sufficiency and financial independence.

    Congratulations to all our winners and thank you to everyone who took part in the event, and for generously donating your prizes to women in need.


    Posted: Nov 20 2019

    In our continued efforts to give back to our community and the environment, we have now signed up with i=Change, a platform that allows us to donate $1 for every order.

    Each time you make a purchase from, we will donate $1 to the charity of your choice. 100% of the donations are sent to carefully selected projects, with a focus on women and girls' empowerment. We selected 3 charities that are close to our hearts - read more about their initiatives below.

    "Working with i=Change is the perfect way to make a difference with every single sale. Imagine if every brand worked towards this - then this world would see some real change" - Rachel Evans, Founder MINKPINK

    FEED AUSSIES IN CRISIS - $1 = 2 filling meals

    At some point each year, over 4 million Australians are in crisis, dealing with the anguish and despair of not knowing where their next meal is coming for themselves and their families. It’s hard to believe this happens in the ‘lucky country’. It's a predicament largely hidden by stigma and shame, but the reality is it's not just people 'on the street', but people in your street.

    Foodbank restores hope to people who are struggling, by rescuing and sourcing food from farmers, manufacturers and retailers, and distributing it through front line charities around the country to people in need.

    RESTORE THE REEF - $50 = prevents 1 tonne of sediment from reaching the Great Barrier Reef

    The Great Barrier Reef is the world’s largest living organism and one of the most bio-diverse places on earth. It’s under threat. The Reef also supports the culture and livelihoods of 70 Traditional Owner groups, who have been its custodians for over 60,000 years.

    Greening Australia and Traditional Owners are working to restore 2,000 hectares of eroded land and 10,000 hectares of wetlands by 2030. This will prevent 400,000 tonnes of sediment from polluting the Reef each year, improving water quality, the Reef’s resilience to climate change, and the livelihoods and wellbeing of Indigenous Australians.

    KEEP GIRLS IN SCHOOL - $25 = provides access to menstrual hygiene management that secures a girl's education

    Millions of girls miss up to 20% of the school year, or drop out completely because of social taboos and a lack of access to affordable menstrual hygiene management.

    This increases their likelihood of early pregnancy and child marriage, has huge consequences on their education and the rest of their lives.

    Plan trains school representatives and community health clubs to debunk myths and taboos around menstruation, engaging girls and boys in the process, and teaching the skills necessary to make their own reusable sanitary pads.


    Posted: Nov 18 2019

    (via Cosmopolitan)

    This year, the spring 2020 shows churned out so many inspo-worthy manicures, like modern French manis, minimalist accents, and animal prints. Below is a round up of the 12 best spring 2020 nail trends that you’re going to see everywhere next season (if not sooner; we're impatient) to get you inspired for the new season.

    1. Creamy hues

    I mean, does anything feel more inherently ~spring~ than creamy nail polishes? Nail artist Miss Pop created the prettiest combinations of oranges and pinks against taupes and creams.

    2. Micro French manicure

    One of the most surprising nail trends for 2020? French manicures. Unlike the blunt French manis of the early aughts, though, the 2020 version is super subtle and dainty, like Betina Goldstein’s micro interpretation (think: minimalist white tips and ultra-glossy bases).

    3. Minimalist accents

    Want to get in on the minimalist vibe without going the French mani route? No problem, since itty-bitty accents are on the rise, too. Consider this nail trend the low-key way to try out nail art.

    4. Maximalist accents

    And on the totally flip side, maximalist accents (like, over-the-top jewels and glitter nail polishes) are worth paying attention to if you’re into the statement-making trends.

    5. Animal prints

    Animal prints are going to continue into 2020, and not just on your midi skirts. Yup, your nails will also be getting the animal treatment, in super-bold colours and designs.

    6. Pastel yellow

    I know, I know—pastels for spring? Groundbreaking. But seriously, this super-dreamy shade of creamy yellow is going to be ev-ery-where come 2020, and we're not mad about it. Before you book your mani appointment, make sure you take a peek at Jinsoon’s inspo-worthy work.

    7. Mixed mediums

    If you’re indecisive as all hell, you’re going to love this mixed-medium manicure trend for spring 2020. Julie K. sent models down the Christian Siriano runway with mint-green polishes, matte tips, and lucite, sparkly bases. Kinda the best of both worlds, right?

    8. Metallics

    Heavy metal is in, folks. If acrylics are kinda your thing, prepare to try out this 2020 nail trend immediately—it was practically made for long-ass nails.

    9. Barely-there polish

    Upon first glance, the Jinsoon manicures at the Coach show seem...non-existent. If you look more closely, though, you’ll see the models walked the runway with barely there polish against clean, healthy nails. If this is a trend for 2020, sign us up.

    10. Pearl tips

    Not over pearls? Good, us either. Among the many inspo-worthy spring beauty moments at Alice and Olivia (did you SEE the lavender sprigs in the models’ hair?!), Gina Edwards’ pearl-accented nails ranked pretty damn high.

    11. Negative space

    Like, sure, negative-space nail art is always a thing, but the subtle orange nail polish in this look feels extra fresh.

    12. Matte polish

    Gina Edwards’s combination of animal-print nail art and matte nail polish is unreal. Even if the animal print feels a little extra for your aesthetic, there’s no reason you shouldn’t try out a clean, matte-polish manicure for 2020.